Marketers and YouTube entrepreneurs crave a way to more effectively drive video views on YouTube. They want answers to common questions like: “What keywords led to views?” and “What are my rankings for those keywords?” and “Are these rankings trending up or down?”
Yet two frustrating problems stand in the way:
Problem #1 – Even though as much as 80% of a video’s views come through search, it’s impractical to track keyword performance on YouTube.
Problem #2 – Engagement drives video views, but it’s time consuming and tedious to pull together historical performance and engagement data into a meaningful report without going through spreadsheet hell.
Until now.
Say hello to VOOT ℠ The Video Online Optimization Tracker.
VOOT is a one-of-a-kind YouTube analytics tool that pulls together all your important data into one place.
VOOT historically tracks and measures YouTube video performance, engagement levels and search rankings to help you improve YouTube video performance.
VOOT’s reporting is comprehensive, actionable and powerful. Its simple interface saves time and is a snap to use.
Key Features
VOOT automatically captures current YouTube video data and aggregates it into a mounting historical snapshot through a single reporting interface. Only VOOT provides historical data aggregation and comparison tracking for all video performance data. This level of reporting is not available from YouTube Insight data.
VOOT dynamically interfaces with YouTube’s real-time activity, giving access to a video’s data arsenal: search rankings, commenting, ratings, favorites, views, and importantly, we added the ability to track keyword performance. Now, all the essential information needed to help you make your videos soar on YouTube is at your fingertips.
VOOT’s data allows for the easy spotting of search and video engagement trends “what’s over-performing, what’s under-performing” providing the ability to be fully informed when making decisions on how to best fine-tune videos for maximum engagement and search visibility.
The VOOT Story
VOOT is the creation of TouchStorm™, the editorial-driven digital video solutions company. TouchStorm has an insatiable curiosity about everything digital and creates the innovations that help fill the voids that are still untapped.
VOOT was born out of pure necessity; it is the vision of our Search Marketing guru Jeff Martin. He and his team found it very time consuming and limiting to manually track all the necessary data needed to optimize our own videos for our YouTube HowdiniGuru channel. Howdini®, the trusted name in how-to solutions, is yet another innovation of TouchStorm.
On YouTube, as much as 80% of all video views are driven by search. No question, driving videos to the top of search rankings is what everyone wants. However, until now, there has not been a way to effectively track YouTube search rankings or the necessary historical key performance and engagement data in an easy-to-use format. Our search marketing team “cracked the code” and developed its own analytical tool, VOOT for YouTube. Now you can effectively and efficiently propel your videos to the top of YouTube ℠ with VOOT’s help.
Team VOOT℠ @ TouchStorm™
Alison Provost – CEO and President
Alison is a born leader. From her commanding presence to her ability to affect change, Alison exudes leadership at every turn. She's the fire behind TouchStorm™, Howdini®, and now VOOT℠, along with many other technology-driven solutions. Her vision is to create a company where intelligent people could produce breakthrough business solutions for marketers and have a great time doing it. She has a knack for attracting people who are at the top of their careers and looking for the freedom to innovate. Alison understands that drive, because she spends most of her time figuring out how we can take entrepreneurial ownership of the issues that allow brands to effectively engage with today's consumers. She's been a featured speaker at numerous industry conferences and occasionally writes for trade publications.
Judi Costanza – SVP, Managing Director, Digital Innovation
Judi is our resident problem solver. She has a tremendous knack for figuring out the answers to complex issues and opportunities. Which is why, when we have an innovation worth pursuing, like VOOT℠, we put Judi in charge of operating it.
Judi sits on the board of TouchStorm and works closely with our digital and content production gurus to get VOOT℠ and other technology products off the ground. Judi believes the answers always lie with the consumer and the most powerful solutions are often the most simplistic, just like VOOT℠.
Jodi Manning – SVP, Managing Director, Digital Strategy
Jodi lives, eats and breathes digital strategy. She started her career as a traditional creative, rising at Ogilvy & Mather and Arnold, but her true calling came with an opportunity to go to Digitas as a creative director in interactive. There, she led award-winning integrated digital work. At TouchStorm, Jodi heads up Digital Strategy. She's passionate about helping our clients effectively reach consumers in the digital space by leveraging digital media in new ways. She has an incredible handle on every tactic available, from email to SEO to social media, plus years of brand training that she uses to devise ingenious solutions for brands. Jodi works hand-in-hand with the VOOT℠ team.
Jeff Martin – Director, Search Marketing – Head VOOTer
Jeff has more than 14 years of history in the digital space with a background in web development and service technologies. His experience spans diverse sectors including the federal government, technology, retail, and non-profits. He has been sought out as a search expert by leading publications such as Forbes and Wired, to name a few. Currently, he serves as a moderator at Search Engine Watch, and is a board officer of the Dallas Fort Worth Search Engine Marketing Association. For TouchStorm, Jeff heads up all client search marketing programs and plays a key role in the optimization of Howdini's video content through its distribution channels. Jeff is the mastermind behind VOOT℠.